Blue Bomber Cake Soap

What does Blue soap do to your skin? If you are from the Caribbean, live here or have parents or family from here, it’s more than likely you have heard of all the amazing skincare healing Blue Soap is responsible for. It heals acne, clears spots, and lightens the skin but did you know that it could do this?

What is blue bomber soap? Blue Bomber Laundry Soap is a washing cake shop that washes and whitens clothes and gets rid of difficult stains. It is perfect for clean laundry, works on all types of clothes, and eliminates the need for bleach. Some Jamaicans also swear by Blue Bomber cake soap to wash their face and lighten their skin.
What is Caribbean blue soap used for? FOR CLEAN FRESH LAUNDRY: Make sure your clothes get their cleanest when you pre-treat them with Jamaican Blue Power Laundry Soap. ELIMINATES THE NEED FOR BLEACH: You can use this product with either a washing machine or when you wash by hand.

What is cake soap in Jamaica? Sales of cake soap (also called “blue” soap) there have soared since Kartel claimed he was using it to bleach his skin, but leading soap manufacturer Dhiru Tanna assured the Jamaica Observer that, unlike illegal, dangerous skin bleaching creams, his products are only effective as laundry detergent.

Does cake soap bleach your skin? No, it actually doesn’t bleach your face at all. Depending on your skin tone it can give varying results but what it actually does is give your face a cool appearance. It does this by drying out moisture from your face such as oil. It keeps your face looking cool for a few hours.

Blue Bomber Cake Soap

Dr. Dhiru Tanna, chairman of Blue Power Group Limited, soap manufacturer and building retailer, has rubbished claims that the popular ‘blue soap’ or ‘cake soap’ made by his company, has any skin lightening effect, or that the controversy surrounding the product has increased sales.

“Blue Bomber Cake Soap does not bleach. It has no ingredients in it that damages the skin,” Tanna said. “If anybody is saying that it will discolor the skin or take off pigmentation that is absolutely not true,” he told the Business Observer.

Tanna also denied claims that as a result of the popularity of the song the price of the soap or the sales of his products have increased.

On the other hand, he told the Business Observer that “one of Vybz Kartel’s producers called us to use one of the machines we use to make the soap appear in his video.”

He said he agreed to the use of the machine but with the caveat that “they must tell people that the blue soap that we make will have no effect on bleaching the skin”. Tanna said he was assured that this would be done. Vybz Kartel has since released a follow-up song, ‘Blue Bomber Cake Soap‘ for which the video was shot, but in neither of the songs has he explicitly claimed that the soap causes bleaching.

Tanna said his product is a laundry detergent and even though there are varieties, which can be used for personal care, none of the soaps that Blue Power produces has the effect of lightening the skin.

“No, our company would not have the technology. We make laundry and bathing soaps. I don’t know how to make anything else,” Tanna said, explaining that his company is now focused on extending into the bathing soap market, which he “has not even begun to touch”.

Kartel has himself expressed the desire to manufacture his own brand of ‘cake soaps’, but Tanna said Blue Power, which is the largest manufacturer of laundry detergent in Jamaica, was not approached to make it, and that despite Blue Power’s expertise in making soaps, it would not be a business line he would consider going into at this point.

He said he was told by Kartel’s camp that the proposed soap would be a medicated soap for acne.

Tanna explained that a medicated soap would most likely be made overseas and imported into Jamaica with a higher cost base than currently obtains for the soaps that Blue Power manufactures.

“If he is importing medicated soap then it would be coming from abroad and with the duty structure it would be in a different market from us,” Tanna said. “Making soap is quite a complex business, you need an extensive distribution network and a manufacturing establishment.”

Kartel ignited a firestorm of controversy, and multiple musical counteractions, when he claimed in an interview that the reason for his noticeably lighter complexion was as a result of the use of ‘cake soap’ combined with the effect of air conditioning. The use of ‘Blue Bomber Cake Soap‘ to enhance the complexion was initially referenced in his song ‘Straight Jeans and Fitted’ in which the most popular line was “cool like mi wash mi face wid the cake soap”.

Blue Power Group became the first manufacturing company to be listed on the Junior Stock Exchange in April last year. The soap and hardware conglomerate, founded over a decade ago, currently enjoys a 40 percent market share in the soap manufacturing and distribution business in Jamaica.

With the soap manufacturing operations on Victoria Avenue off Windward Road, the hardware operations are located in Papine and books a revenue of over $40 million per month.

For the second quarter ended October 31, 2010, Blue Power Limited posted a 77.3 percent increase in net profit resulting in a gain of $3.7 million over the corresponding second quarter of 2009.

Blue Bomber Cake Soap